Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how f7fff ("Platform", "we", "us", "our") collects, uses, stores, shares and protects personal data relating to users ("you", "your") who access or interact with the f7fff website at https://f7fff.cam and any associated applications or services (collectively, the "Platform").

f7fff is an English-language online gambling and sports betting information platform targeting Pakistani users. In providing our services — including sports betting markets, live casino, jackpot games, payment processing and customer support — we necessarily collect and process certain personal data. We do so in accordance with applicable data protection principles and the standards expected under recognised international data protection frameworks.

This Policy applies to all personal data processed by f7fff in connection with the Platform, including data collected during registration, KYC verification, deposits and withdrawals, gameplay, support interactions and general Platform browsing. Please read this Policy carefully alongside our Terms & Conditions before using the Platform.

2. Definitions

The following terms are used throughout this Policy with the meanings assigned below:

3. Personal Data We Collect

f7fff collects the following categories of personal data depending on how you interact with the Platform:

3.1 Registration Data

When you create an account, we collect your full legal name, date of birth, email address, mobile phone number and residential address (including city — for example, Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar). This information is necessary to create and maintain your account.

3.2 Identity and KYC Documents

To comply with our anti-money laundering (AML) and identity verification obligations, we may collect copies of identity documents including your Pakistani CNIC, Passport or NICOP, as well as proof of address and, in certain cases, source of funds documentation.

3.3 Financial Data

We collect information about deposits, withdrawals and transaction history. This includes payment method details (for example, references to Easypaisa, JazzCash, Raast, or bank account information in connection with HBL, UBL, Meezan Bank or Bank Alfalah transfers) and PKR-denominated transaction records. We do not store full card numbers or wallet PINs.

3.4 Usage and Behavioural Data

We collect data about how you use the Platform, including pages visited, games played, bets placed, session duration, device type, browser type, IP address, geolocation data (approximate) and interaction logs. This data is used for Platform improvement, security monitoring and responsible gambling analysis.

3.5 Communications Data

When you contact our support team — via live chat, email ([email protected]) or any other channel — we retain records of those communications for quality assurance, training and dispute resolution purposes.

3.6 Technical Data

Device identifiers, operating system version, browser fingerprint, cookies and session tokens are collected automatically as part of normal Platform operation. See Section 9 for full cookie details.

4. How We Use Your Personal Data

f7fff uses collected personal data only for the purposes described in this Policy. The primary uses are as follows:

5. Legal Basis for Data Processing

f7fff processes personal data under one or more of the following legal bases:

• Contractual Necessity: Processing required to fulfil our obligations to you under the Terms & Conditions — for example, account creation, payment processing and game delivery;
• Legal Obligation: Processing required to comply with applicable laws and regulations, including AML obligations, age verification and regulatory reporting;
• Legitimate Interests: Processing that is necessary for our legitimate business interests — such as fraud prevention, security monitoring and Platform analytics — where those interests are not overridden by your data protection rights;
• Consent: Where we rely on your consent — for example, for non-essential cookies or direct marketing — you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Data Sharing & Third-Party Disclosure

f7fff does not sell your personal data. We may share your data with carefully selected third parties only under the circumstances described below:

6.1 Service Providers

We engage third-party processors including payment gateway operators, KYC verification service providers, cloud hosting providers, analytics services and customer support software providers. All processors are bound by data processing agreements that restrict their use of your data to the stated service purpose only.

6.2 Regulatory and Law Enforcement

We may disclose personal data to regulatory authorities, law enforcement agencies or courts where required to do so by applicable law, court order or legitimate regulatory demand. We will, where legally permitted, notify you of any such disclosure.

6.3 Fraud and AML Investigations

In cases of suspected fraud, money laundering or other financial crime, we may share data with relevant financial intelligence authorities or industry fraud-prevention bodies as required under our AML obligations.

6.4 Business Transfers

In the event of a merger, acquisition, restructuring or sale of all or part of the Platform's business, your personal data may be transferred to the successor entity. You will be notified of any such transfer in advance where practicable.

7. KYC & Identity Data

KYC documentation — including CNIC, passport copies, selfies and proof of address — is handled with the highest level of data protection controls:

• KYC documents are stored in encrypted form with access restricted to authorised verification personnel only;
• Documents are used solely for identity and age verification and are not repurposed for marketing, profiling or any other use;
• Third-party KYC verification providers are contractually bound to process documents for verification purposes only;
• KYC records are retained for the period required under applicable AML and regulatory obligations, after which they are securely deleted or anonymised;
• You may request confirmation of what KYC documents we hold and the purposes for which they are retained — see Section 13 for your rights.

8. Payment Data & Financial Information

f7fff processes PKR-denominated transactions on behalf of users. The handling of payment data is subject to the following controls:

• We do not store full payment card numbers, CVV codes or wallet PINs on Platform servers;
• Payment data is transmitted exclusively over TLS-encrypted connections;
• Transaction records (amounts, timestamps, method references) are retained as required for accounting, AML compliance and dispute resolution purposes;
• Payment processing is carried out by PCI-DSS compliant third-party gateway providers under data processing agreements;
• Bank references (HBL, UBL, Meezan Bank, Bank Alfalah) and wallet references (Easypaisa, JazzCash, Raast) used in transactions are recorded as part of the transaction audit trail only.

9. Cookies & Tracking Technologies

f7fff uses cookies and similar tracking technologies to operate and improve the Platform. The following categories of cookies are in use:

You may manage your cookie preferences through your browser settings at any time. Disabling strictly necessary cookies will affect Platform functionality. For browsers on Android or iOS devices commonly used by Pakistani users, cookie management is available through the browser's privacy or site settings menu.

10. Data Retention

f7fff retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention principles apply:

• Active Account Data: Retained for the duration of your account and for a defined period following account closure, as required under AML and regulatory record-keeping obligations;
• KYC Documents: Retained for the period mandated under applicable AML regulations — typically a minimum of five years from the date of the last transaction or account closure, whichever is later;
• Transaction Records: Retained for the period required under applicable accounting and financial regulatory obligations;
• Support Communications: Retained for up to three years for quality assurance and dispute resolution purposes;
• Analytics Data: Aggregated and anonymised analytics data may be retained indefinitely, as it no longer constitutes personal data once anonymisation is applied;
• Marketing Consent Records: Retained for the duration of the consent period plus a reasonable period thereafter to demonstrate compliance.

Upon expiry of the applicable retention period, personal data is securely deleted or rendered permanently anonymous.

11. Data Security

f7fff implements a multi-layered security framework to protect personal data against unauthorised access, disclosure, alteration or destruction:

• TLS 1.2 / 1.3 encryption for all data in transit;
• AES-256 or equivalent encryption for sensitive data at rest, including KYC documents and payment records;
• Role-based access controls limiting data access to authorised personnel with a documented need;
• Regular security audits, penetration testing and vulnerability assessments;
• Two-factor authentication available for all user accounts and mandatory for privileged internal access;
• Formal incident response procedures including data breach notification protocols.

12. International Data Transfers

As an internationally accessible online platform, f7fff may transfer your personal data to servers or processors located outside Pakistan or your country of residence. Where such transfers occur, we apply appropriate safeguards to ensure that your data receives a level of protection consistent with applicable data protection principles.

Safeguards may include contractual data protection clauses with receiving entities, adequacy-based transfers where the receiving jurisdiction meets recognised data protection standards, or other mechanisms consistent with applicable law.

By using the Platform, you acknowledge that your data may be processed in jurisdictions outside Pakistan as described in this Policy.

13. Your Data Subject Rights

Subject to applicable law and reasonable verification of your identity, you hold the following rights in relation to your personal data processed by f7fff:

To exercise any of the above rights, please contact us at [email protected] with your request. We will acknowledge your request within a reasonable timeframe and respond fully within the period required under applicable law. We may need to verify your identity before processing certain requests.

14. Children's Privacy

f7fff is strictly an adults-only platform. We do not knowingly collect personal data from individuals under the age of 18 (or the higher minimum age required by applicable jurisdiction).

Age verification is a mandatory component of the account registration and KYC process. If we become aware that personal data has been collected from a minor without appropriate parental consent, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and believe that a minor has registered on the Platform or provided personal data, please contact us immediately at [email protected] so that we can investigate and take appropriate action.

15. Amendments to This Policy

f7fff reserves the right to update or amend this Privacy Policy at any time. Material changes — those that affect your rights or the primary purposes for which we process your data — will be communicated to you via email notification or a prominent notice displayed on the Platform prior to the change taking effect.

Non-material changes (such as corrections of typographical errors, reorganisation of sections or clarifications that do not alter the substance of the Policy) may be made without prior notification, though the "Last Updated" date will always reflect the most recent version.

We encourage you to review this Policy periodically. Your continued use of the Platform following any amendment constitutes acceptance of the revised Policy. If you do not agree with the amended terms, you should close your account before the effective date of the change.

16. Contact Us

For all data protection-related queries, including requests to exercise your rights under Section 13, please contact f7fff through the channels below. Your query will be directed to the appropriate team member responsible for data protection matters.

For matters relating to responsible gambling, self-exclusion or account closure, please visit our Responsible Gambling page. For full platform usage rules, please refer to our Terms & Conditions.